How to run a successful instagram giveaway that won't waste money

How to Run a Successful Instagram Giveaway that Won’t Waste Money

How to run a successful instagram giveaway that won't waste money

If you follow the Digital Magazine‘s Instagram you will see that we run giveaways quite often.

Our first giveaway, we might have received 25 followers and spent $50.00

Not a good ROI.

With less than 1000 following (It might have been slightly more), our reach was too small.

We had to re-evaluate or tactics on how to run a successful instagram giveaway that wouldn’t waste money. 

This is what we have discovered: 

1. If you are starting off or planning your first Giveaway do not do it by yourself.

Do it with another account that has around the same amount of followers OR reach out to a slightly larger account and offer an incentive. Maybe they can just pay for shipping or even join the Instagram giveaway for free.

2. Have a budget and stick with it.

You have to know what you need for your ROI to be. That is how you can measure your giveaway’s success. One of our most successful giveaway was with a $10.00 product with 50-80 new followers.

3. Take really amazing pictures of the product(s).

Your visuals can enhance or take away from your giveaway. It could be a great giveaway, but if the visuals are not amazing, then you just lowered the success of your giveaway.

4. Make time to engage with your followers and their followers to extend your reach.

This is vital! If you do not have the time, do not do a giveaway. You can’t just upload it and then walk away. You need to make sure that your account is being seen.

5. Ask others to post it to their stories.

Make sure the accounts that you ask have high engagement. This is where instagram groups come in handy!

6. Repost to remind everyone about your giveaway.

I like to repost at least 3 times. Also, you may have some procrastinators. Remind them that they only have a certain amount of time to enter the instagram giveaway. 

Top apps to help you plan your social media

Top Apps That Will Help You Plan Your Social Media

Top apps to help you plan your social media

​Social Media can be very time consuming if you do not plan ahead. Planning captions and media on the spot can lead to poor engagement, and posts that do not connect to your business.  Here are a couple of apps that will help you plan your social media.

1. Hootsuite is a boutique agency’s dream since they offer a pretty extensive free version.

If you are a blogger, the free version might fit all of your needs. It does not handle Pinterest. There is a desktop version, which makes it easier if you are planning for multiple social media platforms.

2. Facebook Scheduler

It comes with Facebook and is really great. There are so much free analytics. It’s almost like Facebook wants you to only use their scheduler. Too bad it doesn’t integrate with Instagram.

3. Tailwind

Step up your Pinterest game with Tailwind. You can also use it for Instagram. There is a desktop version.

It can get very pricey for agencies.

4. Preview

This one comes with hashtag suggestions for Instagram, which is cool, but you still need to check to see if the hashtags are strong. The free version allows you to plan and organize your ig, but you still have to manually post.

It can get pricey if you have more than 1 handle.

5. Planoly

This one is very organized, and is cheaper than Preview, if you have more than 1 account to manage. It organizes the hashtags pretty well. 

Here’s a tip:

If you are on a budget, you can download several free apps and use them for your different accounts.