What is Branding?

What is Branding?

BY, AIYANA VEIGA

Updated 04.08.18

What is Branding?
What is Branding?

What is Branding? 

We are going to define branding because it is often misunderstood, but yet a very important concept for every business to understand.

Branding is very important to each and every company. It tells consumers about the company’s products and also about the company itself. 

According to the American Marketing Association:

“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”

To break it down, Branding is describing a products with words and illustrations. 

If  you view a symbol and automatically know what the product is, the company utilized successful branding tactics in the branding campaign. 

Think about these topics and think of the company you think of when they are mentioned:

  •  Home Improvement
  • Tissues
  • Soda 
  • Fast Food

How many more clients would you reach if you could be the number one brand that your target market thinks of? 

A great brand also gives your consumers something to believe in. People may purchase a more expensive item when there are less expensive items available because of their confidence in the brand. Branding should be apart of a company’s marketing plan.  

advertising

What is Advertising?

advertising

What is Advertising? Advertising is an often misused word in business. Many people confuse Marketing and Advertising, but it important to know the difference between the two. Here is the definition of Advertising in simple and clear terms.

What is Advertising?

Advertising is the method used to influence customers or clients to purchase or use products or services. It is the way the product and service is being promoted. The goal of advertising campaign is to aquest new customers or re-instating the product/services and its value with existing customers or clients.

Advertising campaigns can be executed a number of ways. In marketing it is called Media Purchasing and thorough research is necessary to not waste the Advertising Budget. Some of the popular advertising channels are:

Television

Radio

Digital

Tradeshows

Magazine

For example, if you were advertising a restaurant targeted to 22-34 year old young professionals, your best advertising channel would not be television or radio, since those are not the platforms that they are on.

There are four parts behind adverting:

  1. Research (Finding your target market.)
  2. Planning (Budget, Media Planning, Ad Style)
  3. Execution (Using your Research and Planning to Execute your Adverting Campaign)
  4. Analyzing

There is also a creative team that puts together the artwork and message.

The advertising process differs depending upon the company and its goals.

A startup company would need to began by branding itself in its industry.

A company that has been established for a while, may need to re-brand and refresh it’s image. Look at how El Pollo is doing this.

What is Marketing?

What is Marketing?

BY, AIYANA VEIGA

Updated 04.08.18

What is Marketing?
What is Marketing?

What is Marketing? Marketing is the method of telling your potential and current customers or clients why they should purchase your product.

Marketing is not encouraging it is telling John or Jane why they should use your product or service over your competitor.

To probe deeper, Marketing can be simply reaching out to customers and telling them about your product or service, but successful marketing utilizes marketing tactics to reach out to the correct customer, by knowing (identifying) and understanding your customer/client, to tell them about your product or service to maximize the ROI.

Marketing is the step before sales and the science and organization behind advertising.

Marketing involves:

Research –> Planning –> Promoting –> Selling

Different types of marketing methods:

Digital – Adwords, SEM, SEO…

Print- Direct Mail, Flyers, Letters…
Social Media- FaceBook, Instagram, YouTube….

Here are the popular different types of marketing:

B2B –Business to business

B2C- Business to consumer

B2I- Business to Individual

The purpose of Marketing is to get your product or service to the right customer.