Top apps to help you plan your social media

Top Apps That Will Help You Plan Your Social Media

Top apps to help you plan your social media

​Social Media can be very time consuming if you do not plan ahead. Planning captions and media on the spot can lead to poor engagement, and posts that do not connect to your business.  Here are a couple of apps that will help you plan your social media.

1. Hootsuite is a boutique agency’s dream since they offer a pretty extensive free version.

If you are a blogger, the free version might fit all of your needs. It does not handle Pinterest. There is a desktop version, which makes it easier if you are planning for multiple social media platforms.

2. Facebook Scheduler

It comes with Facebook and is really great. There are so much free analytics. It’s almost like Facebook wants you to only use their scheduler. Too bad it doesn’t integrate with Instagram.

3. Tailwind

Step up your Pinterest game with Tailwind. You can also use it for Instagram. There is a desktop version.

It can get very pricey for agencies.

4. Preview

This one comes with hashtag suggestions for Instagram, which is cool, but you still need to check to see if the hashtags are strong. The free version allows you to plan and organize your ig, but you still have to manually post.

It can get pricey if you have more than 1 handle.

5. Planoly

This one is very organized, and is cheaper than Preview, if you have more than 1 account to manage. It organizes the hashtags pretty well. 

Here’s a tip:

If you are on a budget, you can download several free apps and use them for your different accounts. 

Why should I create unique content for each social media platform

Why Should I Create Unique Content For Each Social Media Platform?

Why should I create unique content for each social media platform

Different demographics are on different social platforms which is why you should create unique content for each social media platform. 

You wouldn’t speak to your aunt the same way you would speak to your cousin, right?

It’s really that simple.

Also, if you post the same thing across all channels, you will turn off followers from following you across all of your social media. 

How do I create unique content for each social media platform?

Know your demographics and rearrange your content to cater to that specific demographic and the social media platform.

You can still have a consistent message, but just do not copy and paste your message.  

Change up your graphics, i.e. Facebook does not like text on graphics while Pinterest does.

Get to know your audience. If starting from scratch, it might take you a couple of months to figure this out. Utilize and analyze all of your analytics.

Did you post something with text on instagram and did it do well, or did a picture with a catchy caption do better?

Figure out what you can do with the social media platforms that you utilize, their rules and algorithms. For example, you can post multiple pictures on one Instagram post allowing you to create a visual story where as twitter is more about words. 

Figuring out your demographics and the rules of the social media platform is key to creating unique content for each social media platform that you are on. 

Good luck and Happy Posting!