What is Marketing in Business

What is Marketing in Business?

What is Marketing in Business

I was sitting in a meeting with the VP of Marketing & Communications of a Retirement Home, years ago in a town called Pasadena. Pasadena, the City of Roses, is known for its New Year’s Rose Bowl Parade and Rose Bowl Game, located northeast of Los Angeles. It is a perfect town to retire to.

The gentleman heard about My Unbounded and wanted to see what digital marketing services may benefit his team. When I heard he had a marketing team, I was a little confused about his question…

“What is Digital Marketing?”

The company had a website, it was a little old fashion, but it got the job done. They had instagram and other social media, that was not doing well. In my mind, if you have a marketing team, then you will have someone that focuses on digital marketing. I explained, “we create digital footprints for companies to be found online”. 

“Well how are you getting new clients?” I asked him.

“Referrals”, he replied.

“From the website?”

“Occasionally, but my Marketers go to the field…”

“Oh”, I replied. 

It is important that I tell you that this was in 2018. When handshakes ended business deals and we could see everyone’s faces. Going to the field meant that he was doing more business to business marketing, which is interesting since the parent’s of the retired individuals are usually the final decision makers. 

The reason why I replied with “oh”, is because I figured out the mindset of the company and what marketing in business meant to them.

It was basically a refurbished word for “sales people” since no one likes to use the word “sales”. Another reason why I said “oh”, is because I quickly calculated the amount of money they were wasting and leaving on the table. 

Marketing in business is really the way you attract/reach out and make connections to prospects, customers, investors, the community, etc. If you held the sign to your high school car wash in 10th grade, then according to the definition of this company, you were a Marketer. Is that marketing to you?

Fast forward to 2020 I was sitting in another meeting in Los Angeles, doing a pitch and the word “marketers” came up again. Different company, same definition of what marketing is in business. Basically what these companies are doing is getting traditional referrals and sending out their team to close the deal. It is the traditional way of getting business. It does work, but it can waste resources. Also, after 2020 do you really want to count on face to face meetings anymore? 

The first company should have had a digital marketing team that worked closely with the web developer to create content that would bring the appropriate traffic to the website with several ways for prospects to reach them. They should have had the digital marketer do media buying and purchasing. They needed PR and also, inbound marketing. This is what marketing is in 2021. Websites are no longer an option. It is the most consistent way you will be found in these days and times. 

After you read this article, I want you to think of what marketing means to you. It is the person that knocks on your door and asks if you need landscaping services, the billboard of the retired football player that is now a personal injury lawyer or is it the new restaurant that you “found” online? “Found” because hardly anything is found online not on purpose. 

Marketing is the avenue/path of the reach. It is not sales. It is not advertising. Although, they do all go hand-in-hand. 

Marketing covers a lot of avenues. Here are a couple more articles that are helpful.

Article by
Aiyana Veiga
Chief Marketing Officer
The Power of Google

The Power of Google

According to online statistics from internetlivestats.com I.7 billion people use Google. 
How many of these people do you think are your target market?
How many of these people do you think are your potential market?

Google has redefined searching as it connects the world with 1 search engine.
It is powerful.
It is accessible.
It is reliable.
Since Google is the number one search engine in the world, learn to use it efficiently.


Are you using all aspects of Google in your marketing?


There are so many different layers to google to where they help businesses out without even paying for their advertisement.


Are you utilizing Google local?
Posting things on your business page?


*If you are going to pay for online advertising google AdWords should be one of your top choices since you will have a vast audience. 

How Often Should I Update My Blog?

How Often Should I Update My Blog?

First you need to discover the purpose behind your blog and it’s importance.

If you are a blogger, your whole identity surrounds your blog postings.

If you are trying to attract steady readers you should post at least 2 times a week around the same time. 3 times a week is ideal. Utilize google analytics to know which days you should post and which topics are the best.


If you are a business and you are keeping a blog to keep your material fresh and your readers interested, then once a week should be suffice.

Again, utilize google analytics to know which days you should post and which topics are the best.
With blogging, consistency is best. Make sure that you advertise your blog by posting it on social media outlets that are best for your demographics.
✏️Happy blogging!

October's Marketing Ideas

October’s Marketing Ideas

Creative Marketing Ideas that you can use for Content or Promotions in the Month of October

My Unbounded Marketing Department
October's Marketing Ideas
October's Marketing Ideas

October is a great month to begin holiday promotions and to finalize Marketing Plans for Black Friday.

There are also many important National Holidays for many different industries making Marketing for October fairly easy. 

One thing that will greatly help your Marketing and Sales for October is to know October’s Special Days.

With this information you can create content and promotions that will keep your brand on the grid and your sales consistent.

Here are are October's Marketing Ideas:

You can use these ideas for creative content or promotions. Please note that there are many other special days Nationally and Internationally  in October. These are just a few of the main ones and just a few ideas. 

Breast Cancer Awareness Month

Help Raise Awareness for Breast Cancer by donating proceeds from certain items. Host an event or day that will benefit a Breast Cancer Foundation.

Sports Season

The NBA (National Basketball League) and the NHL (National Hockey League) both commence their seasons in October. Just be careful about getting permission to use any trademark. If you are in the restaurant industry, there are many Game Day Promotions that you can run.

Octoberfest

Social Media Giveaways if it fits your brand. Special beer promotions if you are in retail/restaurant/hospitality industry.

Halloween or All Hollows Eve

Another great Celebration to promote specials and the beginning of Holiday Season. 

TV Shows Begin

Promote items that relate to certain TV shows.

October 1 World Vegetable Day

– Health Care, Restaurant and Retail Promotions

October 1 Happy International Day of Older Person

– Health Care, Restaurant and Retail Promotions

October 3rd National Boyfriend Day

– Romance Promotions

October 4th National Taco Day 

– Restaurant Promotions

October 5th World Smile Day

– Give your Customers a smile that they will never forget.

October 5th World Teacher' Day

 – Create something for your Customers to give the teachers in their lives.

October 7th National Frappe Day

– Restaurant Promotion or Social Media Giveaway

October 8th Columbus Day 

– Wish your customers/clients a Happy Columbus Day and also send them a special coupon.

October 10th World Mental Health Day

– Give this day the recognition that it needs. Learn More about it here.

October 12th National Farmers Day

 – Run a promotion for your Farmer Clients.

October 14th National Dessert Day 

– BOGO free Desert or discount a desert item.

October 15th National I Love Lucy Day

– This will give you a plethora of subject to talk about.

October 16th National Boss's Day

– Remind your Customers and provide something they can give their bosses.

October 16th World Food Day

– It is a day about 0 hunger. A great day to give back.

October 17th National Take your Parents to Lunch Day

– If you are in the restaurant industry this is an easy October Marketing Idea. 

October 18th National Get to Know your Customer Day

– Run social media giveaways and engage with your following. Ask them questions and send out surveys.

October 19th National Seafood Bisque Day

– Another Restaurant Marketing Idea for October. A Gift Card Giveaway is also a great idea for companies not in the restaurant industry.  

October 21st National Pumpkin Cheesecake Day

– Another Restaurant Marketing Idea for October. A Gift Card Giveaway is also a great idea for companies not in the restaurant industry.  

October 24th United Nations Day

– Learn more here

October 26th National Pumpkin Day

– Another Restaurant Marketing Idea for October. A Gift Card Giveaway is also a great idea for companies not in the restaurant industry.  

October 27th National Make a Difference Day

– Giveback and also encourage your customers to do the same.

October 28th National Chocolate Day

– Another Restaurant Marketing Idea for October. A Gift Card Giveaway is also a great idea for companies not in the restaurant industry.

October 29th World Stroke Day

– Raise awareness and also offer support for survivors.

October 31st Happy Halloween

– Run a Social Media Costume Contest. A great way to interact with your following.  

October 31st - November 2nd Day of the Dead/ la dia de los muertos

– Run a Social Media Costume Contest. A great way to interact with your audience.  

September Marketing Ideas

September Marketing Ideas

Creative Marketing Ideas that you can use for Content or Promotions in the Month of September

My Unbounded Marketing Department

Updated 09.12.18

September Marketing Ideas
September Marketing Ideas

September can be a quiet month.

School has just commenced and in return, a huge demographic is focusing upon beginning a new schedule. 

Sales for many industries are traditionally slower in September; but a good Marketing Plan will already depict your September Sales Forecast (no surprises) and a good Marketer will know to navigate the month of September.

One thing that will greatly help your Marketing and Sales for September is to know September’s Special Days. With this information you can create content and promotions that will keep your brand on the grid and your sales consistent.

Here are some Marketing Ideas for the month of September

You can use these ideas for creative content or promotions. Please note that there are many other special days in September. These are just a few of the main ones and just a few ideas. 

  • Back to School- Any back to school content and promotions are hot during September, from Elementary to College. That provides a large space for marketing ideas.
  • Football Season- There are so many different promotional ideas for football season for a vast amount of industries. Just be careful about getting permission to use any NFL trademark.
  • September 3rd Labor Day- Many Companies have Labor Day sales that you can continue through the whole month.
  • September 5th – International Day of Charity- Donate to your favorite Charity and invite your audience to do so with Social Media and E-Blasts.
  • September 9th National Grandparents Day – A family friendly day that is great for promotions.
  • September 11th –A great day to give back and support the ones that defend us
  • September 15th – October 15th – Hispanic Heritage Month
  • September 16th  – Mexican Independence Day
  • September 22nd – First Day of Fall
  • September 28th – The official first day of the MLB playoffs
  • September 29th – National Coffee Day
Social Media

Social Media Trends of 2018

BY, AIYANA VEIGA
CMO
Social Media
2018 Social Media Trends Mid-Year Review

If you think Social Media hasn’t changed that much this year, think again. Instagram is still the most popular social media platform and to keep up, they have added to their platform and have also changed its structure. With Instagram stories and the addition of IGTV and IG Live, content and content structure has also changed to more quick and “real”. Here are the 5 main Social Media Trends of 2018. 

1. Instagram Stories

Instagram Stories have become increasing popular and are the biggest social media trends of 2018. Instagram announced in June that over 400 million people use Instagram Stories which is way higher than the users that Snapchat reported (Snapchat should have never changed it’s structure). Companies now have an intimate way of reaching their users and creating content targeted to their specific user over the largest social media audeince.

There are a couple of things that you must do to receive the benefits from a business account, but Instagram is still the best platforms that reach the broadest demographics. 

3. Great Photos

In 2018, everyone has access to great cameras and photo editing software. The key to have Great Photos that are the center of your content and that also tell a story.

Stock photos will not just do it anymore. There has to be a meaning and a story line behind your content. 

4. GIFS

It’s not a video and not a picture…It’s a GIF…A quick under 4 second animation without sound. Why are these a hit? There isn’t a commitment. You don’t have to click on the link to watch the video or to start it up. You don’t have to stop what you are doing to watch and listen. 

5. Emotion

Top companies on Social Media are no longer maintaining the connotation of “professional”.  For example, look at the image Wendy’s has drawn for us with their personality on Social Media. They are putting a voice and emotion behind their product to let their viewers know that they are actually a real person. 

What is Branding?

What is Branding?


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