October's Marketing Ideas

October’s Marketing Ideas

by AdvertisingMarketing

Creative Marketing Ideas that you can use for Content or Promotions in the Month of October

My Unbounded Marketing Department
October's Marketing Ideas
October's Marketing Ideas

October is a great month to begin holiday promotions and to finalize Marketing Plans for Black Friday.

There are also many important National Holidays for many different industries making Marketing for October fairly easy. 

One thing that will greatly help your Marketing and Sales for October is to know October’s Special Days.

With this information you can create content and promotions that will keep your brand on the grid and your sales consistent.

Here are are October's Marketing Ideas:

You can use these ideas for creative content or promotions. Please note that there are many other special days Nationally and Internationally  in October. These are just a few of the main ones and just a few ideas. 

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Breast Cancer Awareness Month

Help Raise Awareness for Breast Cancer by donating proceeds from certain items. Host an event or day that will benefit a Breast Cancer Foundation.

Sports Season

The NBA (National Basketball League) and the NHL (National Hockey League) both commence their seasons in October. Just be careful about getting permission to use any trademark. If you are in the restaurant industry, there are many Game Day Promotions that you can run.

Octoberfest

Social Media Giveaways if it fits your brand. Special beer promotions if you are in retail/restaurant/hospitality industry.

Halloween or All Hollows Eve

Another great Celebration to promote specials and the beginning of Holiday Season. 

TV Shows Begin

Promote items that relate to certain TV shows.

October 1 World Vegetable Day

– Health Care, Restaurant and Retail Promotions

October 1 Happy International Day of Older Person

– Health Care, Restaurant and Retail Promotions

October 3rd National Boyfriend Day

– Romance Promotions

October 4th National Taco Day 

– Restaurant Promotions

October 5th World Smile Day

– Give your Customers a smile that they will never forget.

October 5th World Teacher' Day

 – Create something for your Customers to give the teachers in their lives.

October 7th National Frappe Day

– Restaurant Promotion or Social Media Giveaway

October 8th Columbus Day 

– Wish your customers/clients a Happy Columbus Day and also send them a special coupon.

October 10th World Mental Health Day

– Give this day the recognition that it needs. Learn More about it here.

October 12th National Farmers Day

 – Run a promotion for your Farmer Clients.

October 14th National Dessert Day 

– BOGO free Desert or discount a desert item.

October 15th National I Love Lucy Day

– This will give you a plethora of subject to talk about.

October 16th National Boss's Day

– Remind your Customers and provide something they can give their bosses.

October 16th World Food Day

– It is a day about 0 hunger. A great day to give back.

October 17th National Take your Parents to Lunch Day

– If you are in the restaurant industry this is an easy October Marketing Idea. 

October 18th National Get to Know your Customer Day

– Run social media giveaways and engage with your following. Ask them questions and send out surveys.

October 19th National Seafood Bisque Day

– Another Restaurant Marketing Idea for October. A Gift Card Giveaway is also a great idea for companies not in the restaurant industry.  

October 21st National Pumpkin Cheesecake Day

– Another Restaurant Marketing Idea for October. A Gift Card Giveaway is also a great idea for companies not in the restaurant industry.  

October 24th United Nations Day

– Learn more here

October 26th National Pumpkin Day

– Another Restaurant Marketing Idea for October. A Gift Card Giveaway is also a great idea for companies not in the restaurant industry.  

October 27th National Make a Difference Day

– Giveback and also encourage your customers to do the same.

October 28th National Chocolate Day

– Another Restaurant Marketing Idea for October. A Gift Card Giveaway is also a great idea for companies not in the restaurant industry.

October 29th World Stroke Day

– Raise awareness and also offer support for survivors.

October 31st Happy Halloween

– Run a Social Media Costume Contest. A great way to interact with your following.  

October 31st - November 2nd Day of the Dead/ la dia de los muertos

– Run a Social Media Costume Contest. A great way to interact with your audience.  

September Marketing Ideas

September Marketing Ideas

by AdvertisingMarketing

Creative Marketing Ideas that you can use for Content or Promotions in the Month of September

My Unbounded Marketing Department

Updated 09.12.18

September Marketing Ideas
September Marketing Ideas

September can be a quiet month.

School has just commenced and in return, a huge demographic is focusing upon beginning a new schedule. 

Sales for many industries are traditionally slower in September; but a good Marketing Plan will already depict your September Sales Forecast (no surprises) and a good Marketer will know to navigate the month of September.

One thing that will greatly help your Marketing and Sales for September is to know September’s Special Days. With this information you can create content and promotions that will keep your brand on the grid and your sales consistent.

Here are some Marketing Ideas for the month of September

You can use these ideas for creative content or promotions. Please note that there are many other special days in September. These are just a few of the main ones and just a few ideas. 

  • Back to School- Any back to school content and promotions are hot during September, from Elementary to College. That provides a large space for marketing ideas.
  • Football Season- There are so many different promotional ideas for football season for a vast amount of industries. Just be careful about getting permission to use any NFL trademark.
  • September 3rd Labor Day- Many Companies have Labor Day sales that you can continue through the whole month.
  • September 5th – International Day of Charity- Donate to your favorite Charity and invite your audience to do so with Social Media and E-Blasts.
  • September 9th National Grandparents Day – A family friendly day that is great for promotions.
  • September 11th –A great day to give back and support the ones that defend us
  • September 15th – October 15th – Hispanic Heritage Month
  • September 16th  – Mexican Independence Day
  • September 22nd – First Day of Fall
  • September 28th – The official first day of the MLB playoffs
  • September 29th – National Coffee Day
Social Media

Social Media Trends of 2018

by AdvertisingMarketingSocial Media
BY, AIYANA VEIGA
CMO
Social Media
2018 Social Media Trends Mid-Year Review

If you think Social Media hasn’t changed that much this year, think again. Instagram is still the most popular social media platform and to keep up, they have added to their platform and have also changed its structure. With Instagram stories and the addition of IGTV and IG Live, content and content structure has also changed to more quick and “real”. Here are the 5 main Social Media Trends of 2018. 

1. Instagram Stories

Instagram Stories have become increasing popular and are the biggest social media trends of 2018. Instagram announced in June that over 400 million people use Instagram Stories which is way higher than the users that Snapchat reported (Snapchat should have never changed it’s structure). Companies now have an intimate way of reaching their users and creating content targeted to their specific user over the largest social media audeince.

There are a couple of things that you must do to receive the benefits from a business account, but Instagram is still the best platforms that reach the broadest demographics. 

3. Great Photos

In 2018, everyone has access to great cameras and photo editing software. The key to have Great Photos that are the center of your content and that also tell a story.

Stock photos will not just do it anymore. There has to be a meaning and a story line behind your content. 

4. GIFS

It’s not a video and not a picture…It’s a GIF…A quick under 4 second animation without sound. Why are these a hit? There isn’t a commitment. You don’t have to click on the link to watch the video or to start it up. You don’t have to stop what you are doing to watch and listen. 

5. Emotion

Top companies on Social Media are no longer maintaining the connotation of “professional”.  For example, look at the image Wendy’s has drawn for us with their personality on Social Media. They are putting a voice and emotion behind their product to let their viewers know that they are actually a real person. 

What is Branding?

What is Branding?

by AdvertisingBrandingMarketing
BY, AIYANA VEIGA

Updated 04.08.18

What is Branding?
What is Branding?

What is Branding? 

We are going to define branding because it is often misunderstood, but yet a very important concept for every business to understand.

Branding is very important to each and every company. It tells consumers about the company’s products and also about the company itself. 

According to the American Marketing Association:

“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”

To break it down, Branding is describing a products with words and illustrations. 

If  you view a symbol and automatically know what the product is, the company utilized successful branding tactics in the branding campaign. 

Think about these topics and think of the company you think of when they are mentioned:

  •  Home Improvement
  • Tissues
  • Soda 
  • Fast Food

How many more clients would you reach if you could be the number one brand that your target market thinks of? 

A great brand also gives your consumers something to believe in. People may purchase a more expensive item when there are less expensive items available because of their confidence in the brand. Branding should be apart of a company’s marketing plan.  

Let my Unbounded Take your Branding to the next level. Contact us….

advertising

What is Advertising?

by Advertising
advertising

What is Advertising? Advertising is an often misused word in business. Many people confuse Marketing and Advertising, but it important to know the difference between the two. Here is the definition of Advertising in simple and clear terms.

What is Advertising?

Advertising is the method used to influence customers or clients to purchase or use products or services. It is the way the product and service is being promoted. The goal of advertising campaign is to aquest new customers or re-instating the product/services and its value with existing customers or clients.

Advertising campaigns can be executed a number of ways. In marketing it is called Media Purchasing and thorough research is necessary to not waste the Advertising Budget. Some of the popular advertising channels are:

Television

Radio

Digital

Tradeshows

Magazine

For example, if you were advertising a restaurant targeted to 22-34 year old young professionals, your best advertising channel would not be television or radio, since those are not the platforms that they are on.

There are four parts behind adverting:

  1. Research (Finding your target market.)
  2. Planning (Budget, Media Planning, Ad Style)
  3. Execution (Using your Research and Planning to Execute your Adverting Campaign)
  4. Analyzing

There is also a creative team that puts together the artwork and message.

The advertising process differs depending upon the company and its goals.

A startup company would need to began by branding itself in its industry.

A company that has been established for a while, may need to re-brand and refresh it’s image. Look at how El Pollo is doing this.