What is Branding?


Updated 04.08.18

What is Branding?
What is Branding?

What is Branding? 

We are going to define branding because it is often misunderstood, but yet a very important concept for every business to understand.

Branding is very important to each and every company. It tells consumers about the company’s products and also about the company itself. 

According to the American Marketing Association:

“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”

To break it down, Branding is describing a products with words and illustrations. 

If  you view a symbol and automatically know what the product is, the company utilized successful branding tactics in the branding campaign. 

Think about these topics and think of the company you think of when they are mentioned:

  •  Home Improvement
  • Tissues
  • Soda 
  • Fast Food

How many more clients would you reach if you could be the number one brand that your target market thinks of? 

A great brand also gives your consumers something to believe in. People may purchase a more expensive item when there are less expensive items available because of their confidence in the brand. Branding should be apart of a company’s marketing plan.  

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