“Think of tasks in money terms since it is the easiest to process. How much time is the task at hand costing you?”– Ana Veiga, CMO
When starting a business it may seem like you have to be a jack of all trades. You have to be the administrative team, the accountant, the salesperson… Funds may be too low to hire on a part-time or full-time employee, but fortunately, you can hire a sub-contractor for a good price in certain areas.
Figure out the areas that you really are not knowledgeable in and then figure out if you can learn it. Calculate the time it will take for you to learn the task and then times that time per your hourly worth. It may be strange to break your pay into an hourly wage, but if your skill sets are worth $45,000 a year -then figure out the wage from there.
For instance, for a small business owner with limited funds, it is important to know basic HTML and how a website operates to produce great SEO, but building and changing a website is different than troubleshooting them. You can spend countless hours trying to figure out what the technical issue was. Get a great IT guy that can help you and it could possibly be just a portion of your hourly worth. This will allow you to work on projects that will make generate more revenue.
If possible, do not try to do everything.
Know what you are good at and when you should learn vs. wasting time and doing it yourself.