Book Marketing and Promotion (Literary Marketing)
Marketing a Self-Help Book/Self Help Section- Football.
Self-Publish utilizing LuLu as Distributor https://www.lulu.com/.
MARKETING SOLUTION OVERVIEW
- FB Ad Bidding
- Activated Prospecting Dynamic Product Ads (Google)
- Optimized Keyword Bidding
- Update Ad Copy
- Launch Display Campaigns
- Utilize Influencer Outreach
- Utilize User-Generated Influencer Content Book Reviewers in Facebook/Instagram Ads
- Utilize content to Sell the Book
- Verified Reviews on Main Platforms
The first thing is to create a home for “Behind the Quiet Smile”. A website is a must for any self-published book. It is a great way to collect e-mails and also send potential publishers, media, etc.
Show Taylor Talk Show
Utilize Press Release
- Make sure the book is visually compelling.
- Make sure the hook is known.
- Create a website/ social media /graphics.
- Find demographics.
- Set release date.
- Find reviewers.
- Have a list of at least 20 people on each book vender that can supply verified reviews.
- Set press releases (utilize contacts).
- Set online book reading.
- Utilize Social media for self-help motivation (decided who is the brand).
- Social Media Influencers.
- Utilize local media.
- Utilize ad space on Facebook/Instagram.