Book Marketing and Promotion (Literary Marketing)

Strategy

Media Buying

Public Relations

Reviews

INTRODUCTION

Marketing a Self-Help Book/Self Help Section- Football. 

Self-Publish utilizing LuLu as Distributor https://www.lulu.com/.

MARKETING SOLUTION OVERVIEW

  • FB Ad Bidding 
  • Activated Prospecting Dynamic Product Ads (Google)
  • Optimized Keyword Bidding
  • Update Ad Copy 
  • Launch Display Campaigns
  • Utilize Influencer Outreach
  • Utilize User-Generated Influencer Content Book Reviewers in Facebook/Instagram Ads
  • Utilize content to Sell the Book 
  • Verified Reviews on Main Platforms 

The first thing is to create a home for “Behind the Quiet Smile”. A website is a must for any self-published book. It is a great way to collect e-mails and also send potential publishers, media, etc.

Website
Facebook Ads

Facebook Ads

Coming soon

Public Relations

Podcast

Show Taylor Talk Show

Facebook Live

Utilize Press Release 

Guest Blog

Book Reviews 

Good Reads

Events

Speaking Events

Website

Public Relations
M

steps

Marketing Steps

  1. Make sure the book is visually compelling.
  2. Make sure the hook is known.
  3. Create a website/ social media /graphics.
  4. Find demographics. 
  5. Set release date.
  6. Find reviewers.
  7. Have a list of at least 20 people on each book vender that can supply verified reviews.
  8. Set press releases (utilize contacts).
  9. Set online book reading.
  10. Utilize Social media for self-help motivation (decided who is the brand).
  11. Giveaways.
  12. Social Media Influencers. 
  13. Utilize local media.
  14. Utilize ad space on Facebook/Instagram.

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