INTRODUCTION

An International Automotive Lift Company needed traditional and digital marketing. They needed re-branding for the American Market. The challenge was to introduce the product to an industry that was dominated by three American-Made brands. 

MARKETING SOLUTION OVERVIEW

• Create relationships between companies that needed the private labeled lifts. 
• Produce e-mail marketing campaigns for smaller consumers 
• Trade-Show Marketing
• Create review campaigns with current customers. 
• Create a new website.
• Create content on value on website.  
• Create graphics and informercials to sell the product as a manufacturer. 
• Media Buying with $150,000 budget.