BY, AIYANA VEIGA
CMO
If you think Social Media hasn’t changed that much this year, think again. Instagram is still the most popular social media platform and to keep up, they have added to their platform and have also changed its structure. With Instagram stories and the addition of IGTV and IG Live, content and content structure has also changed to more quick and “real”. Here are the 5 main Social Media Trends of 2018.
1. Instagram Stories
Instagram Stories have become increasing popular and are the biggest social media trends of 2018. Instagram announced in June that over 400 million people use Instagram Stories which is way higher than the users that Snapchat reported (Snapchat should have never changed it’s structure). Companies now have an intimate way of reaching their users and creating content targeted to their specific user over the largest social media audeince.
There are a couple of things that you must do to receive the benefits from a business account, but Instagram is still the best platforms that reach the broadest demographics.
3. Great Photos
In 2018, everyone has access to great cameras and photo editing software. The key to have Great Photos that are the center of your content and that also tell a story.
Stock photos will not just do it anymore. There has to be a meaning and a story line behind your content.
4. GIFS
It’s not a video and not a picture…It’s a GIF…A quick under 4 second animation without sound. Why are these a hit? There isn’t a commitment. You don’t have to click on the link to watch the video or to start it up. You don’t have to stop what you are doing to watch and listen.
5. Emotion
Top companies on Social Media are no longer maintaining the connotation of “professional”. For example, look at the image Wendy’s has drawn for us with their personality on Social Media. They are putting a voice and emotion behind their product to let their viewers know that they are actually a real person.